Software, imagined and built in India. 

Imacura is a product studio. We design, build and run our own apps, and we build web, mobile and AI products for teams that care how things are made.

The Hour in the Nazara app, in Mumbai at 8:15pm: Colaba Causeway, lights on, the crowd out
Daak's Desk: Evening, Sarvagya. Riya opened your card 12 minutes ago, and a card to Riya crosses the Atlantic from Lisbon to New York by paper boat

A studio that ships its own products. We run Nazara and Daak in production every day, so the software we make for you is held to the same standard.

Fig 0.1

Built to last

Like a stepwell, good software is engineered for decades of use, not for a demo day.

Fig 0.2

Crafted in detail

Every screen is cut with care, the way a jaali is carved by hand, one star at a time.

Fig 0.3

Run in production

We host, monitor and improve what we ship, and we stay long after launch.

Nazara
The city, as its people see it

A people's atlas of the city. Post what you noticed somewhere, a photo, a few lines, a voice note, and it lands on a shared map for the next person who passes by. No ratings, just reasons.

The Hour in the Nazara app, in Mumbai at 8:15pm: Colaba Causeway, lights on, the crowd out

Features

  • The Hour
  • Moments
  • The atlas
  • Stories
  • Walks & lists
  • Where I'd take you

Daak
Postcards, written by hand

A way to write and send postcards today, without losing what made them special: your own words, a stamp, a postmark, and a few days' wait while the Daakiya carries it. It takes as long as a postcard should.

A postcard from the Daakiya: Dear new friend, I carry postcards by hand, the slow way
The Daakiya carrying a card to Riya by boat from Lisbon to New York: passed a lighthouse at dusk, arrives Monday 9 November, with the journey sealed and picked up
Pick a card: Telegram, a photo of a Lisbon tram street above a typed telegram, Arrived safe stop trams are yellow

Features

  • Write
  • Stamp & seal
  • Slow post
  • Opens like mail
  • Write back
  • Passport

Services
for your product

Alongside our own products we take on a few projects a year. One team from the first sketch to the app store and beyond. Pick one thing, or hand us the whole product.

Start a project

Product engineering

Web apps and SaaS platforms, from first prototype to a product people pay for.

Mobile apps

iOS and Android apps that feel native, ship to the stores, and stay fast.

AI products

LLM features, agents and automations that do real work, measured with real evals.

APIs & integrations

Payments, CRMs and internal tools, connected so your systems talk to each other.

Data & analytics

Pipelines and dashboards your team will actually open on a Monday morning.

Cloud, security & care

Hosting, security reviews, monitoring and maintenance, long after launch day.

Ways to work with us
with a price on each

Three ways in, each with a starting price, so you know before the first call whether we fit. Every quote is fixed and written down before work begins.

Sprint

Two weeks, fixed scope

from ₹2.5 lakh

A clickable prototype, a technical audit, or one focused feature, shipped. The fastest way to find out if we work well together.

  • Scope agreed up front
  • Daily progress, demo at the end
  • Code and designs are yours

Product build

8 to 14 weeks

from ₹8 lakh

A web, mobile or AI product taken from idea to launch, by the team that built Nazara and Daak.

  • Design, engineering and launch
  • A working demo every week
  • 30 days of fixes after launch

Run & care

Monthly, cancel anytime

from ₹60,000 / month

Hosting, monitoring, security updates and a steady stream of improvements for something that's already live.

  • Uptime and error monitoring
  • Monthly improvements
  • One named person to call

Prices are in Indian rupees, before GST. Not sure which fits? Book a 30-minute call.

How we work
four steps, no surprises

The name says it: imagine, then curate. Every project runs the same way, so you always know what happens next and what it costs.

  1. 1.0

    Imagine

    A free call to understand the problem, the people it's for and what success looks like.

  2. 2.0

    Curate

    We cut the idea to its sharpest first version, with a clear scope, timeline and quote.

  3. 3.0

    Build

    Working software every week. You see progress in a demo, not a status report.

  4. 4.0

    Run

    Launch, hosting, monitoring and the next round of improvements.

Sarvagya, founder of Imacura, on a mountain trail

A note from the founder

I started Imacura to make software the way I'd want it made for me: by a small team that cares about every screen and stays after launch. Nazara and Daak are the standard I hold myself to. I designed, built and run both, and the same hands will be on your product. When you write to Imacura, I'm the one who replies.
Sarvagya · Founder, Imacura
More about Imacura

Questions
before you write

The things people usually ask on the first call. Anything else, ask us directly.

Who owns the code?

You do. When the final invoice is paid, the code, designs and accounts transfer to you. We don't keep anything proprietary inside your product.

Will you sign an NDA?

Yes. Send yours, or ask for ours, before the first call.

How soon can you start?

Usually within two weeks of agreeing the scope. Sprints can often start sooner.

Do you work with teams outside India?

Yes. We work on IST, which overlaps well with the Gulf, Europe, Southeast Asia and Australia. For the US we keep early-morning or late-evening calls.

What happens after launch?

Either we keep running it with you on a Run & care plan, or we hand it over with documentation and a walkthrough for your team. Your choice.

What if something goes wrong?

You see working software every week, so problems show up early, not at the end. Product builds include 30 days of fixes after launch at no cost.

Have something worth building?
Let's talk.