Imacura · Daak
Write slow. Send far.
Daak is for writing postcards again. You choose a card, write it in your own hand and words, stick on a stamp and seal it. Then the Daakiya carries it, and it takes as long as a postcard should.
- Status
- Live on the web
- Apps
- iPhone, Android soon
- To receive
- No app needed
- AI
- Never writes a word
Why it exists
Some things deserve more than a text.
A postcard was never about the information on it. It was the handwriting, the stamp someone chose, the postmark from a town you'd never been to, and the fact that it took a week to arrive and still got there. You kept them in a shoebox. Nobody keeps a text.
Daak keeps that feeling and drops only the parts that made postcards hard: finding a post office, a stamp and a working pen, abroad, on the last day of a trip.
So the card is yours to make. Your words, your photos, your signature. AI never writes the message; its only job in Daak is to carve your photo of a place into a rubber stamp.
And it's slow on purpose. The person you write to gets a note that something is on its way, and gets to wait for it.
Inside Daak
how it works
1.0 · Write
Pick a card and make it yours.
Start from a card: Café, Collage, Field journal, Telegram, Airmail, Portrait, Greetings, or a blank one. Each is only a starting point.
Everything on it moves. Drag, pinch and twist the photos, the words, the tape and the stamp; flip it over and write the back. Handwriting, typewriter or serif, ruled lines or none, and your own signature at the bottom.
2.0 · Stamp
A real stamp, and a postmark.
Every daak needs a stamp, and Daak's are drawn for it. The Desi set, the Gateway of India, the Red Fort, Mehrangarh, City Palace and more, is yours from day one. The rest you earn by where and when you write.
When you seal the card, the postmark rolls across it with the place and the date, crossing the edge the way a real one does.
3.0 · Send
Then the Daakiya carries it.
Choose slow post and the card travels at the pace of the distance. The Daakiya walks it over land, swims it across the sea and cycles it through cities, live on a hand-drawn map, with each step of the journey stamped as it happens. Passed a lighthouse at dusk. It winked, he waved.
In a hurry? Instant post is always there. Either way, the person you wrote to doesn't need the app.
4.0 · Receive
It opens like mail.
The card arrives by email, and the email is only the envelope. It opens on the web, where they can flip the card, read the back, keep it, and write back.
In the app, post on the road waits sealed under In transit and opens the moment it lands. Turn the card over, pinch to look closer, save a copy. And your Desk tells you when they've opened yours.
5.0 · Keep
A passport that fills up as you write.
Every place you send from earns a stamp in your passport, along with your field notes and the doodles the Daakiya leaves on the road. Swipe through it page by page, or open it as a book.
Beside it, a map of everywhere you've written from. A quiet record of a year of letters.
And the small things
that make it feel right
Field notes
Give the Daakiya a photo and he carves the place into a rubber stamp, with typed notes. Put it on a card or keep it.
Drafts that wait
Start a card on the train, finish it at home. Drafts save as you go.
Days that matter
Add a birthday and Daak tells you when to post, so slow post still lands on the day.
Your people
Everyone you write to, with every card between you, searchable by name or place.
Write back
Every card ends with a way to reply, so one postcard turns into a correspondence.
Your signature
Sign once with your finger. It goes at the bottom of every card you send.
The Desk. Riya just opened your card.
Pick a card. Telegram: typed, a little dramatic. STOP.
Stamps drawn for Daak, earned by where you write.
The Daakiya carries it, live.
Sealed until it lands.
It arrives as a card to turn over and keep.
A passport that fills up as you write.
Everywhere you've written from.
Sign once. It goes on every card.
How we built it
a short case study
Designed, engineered and run in-house by Imacura. The same people build client products.
React Native · Expo · TypeScript · Supabase · Image models · Transactional email
1.0
A gesture-first editor on mobile
Drag, pinch and twist with soft snapping and haptics, front and back, with autosaved drafts.
2.0
Templates are data, not code
Card layouts are JSON, so new designs ship without an app release.
3.0
AI with a narrow job
Image generation makes only the field-note stamp. Photos, words and layout stay exactly as you made them.
4.0
Email as the envelope
Inbox-safe emails open a live web postcard, so anyone can receive a daak without installing anything.